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The Yohood VIP Media Preview

The Yohood VIP Media Preview

Words: Camilla Gleditsch. That's It | Photo Anna Uvarova

Words: Camilla Gleditsch. That's It | Photo Anna Uvarova

When: September 19th, 2014

Where: Shanghai Mart, Hongqiao Shanghai

What: The Yohood VIP media Preview

The evening started with a fashion show, a preview of the newest collection from each brand. After the show we met with the designers themselves and got to take a closer look at the different pieces.

Yohood encourage new and old designers on the market to come together under one roof to showcase their latest pieces. Around 100 engaging brands gathered together to present their new arrivals for fall and winter 2014. From the success of last years exhibition and this years this is a growing, influential and authoritative fashion exhibition, a platform for international and domestic buyers, brands and media to come together to preview, showcase and share new ideas. 

And… That´s it! 

New sportswear collection "Tech Butterfly" by NIKE 

New sportswear collection "Tech Butterfly" by NIKE 

Newest collection by swedish brand Cheap Monday

Newest collection by swedish brand Cheap Monday

Korea Rising Jewelry brand Monday Edition 

Korea Rising Jewelry brand Monday Edition 

Korea Rising Jewelry brand Monday Edition 

Korea Rising Jewelry brand Monday Edition 

LA streetwear brand Joyrich "Casual Rich" collection 

LA streetwear brand Joyrich "Casual Rich" collection 

Californian lifestyle and fashion brand Paul Frank

Californian lifestyle and fashion brand Paul Frank

Audio Wrap earphones by Audiopark

Audio Wrap earphones by Audiopark

Korean fashion brand Pancoat 

Korean fashion brand Pancoat 

Our fashion director with fashion blogger Yanie Durocher founder of The Marginalist

Our fashion director with fashion blogger Yanie Durocher founder of The Marginalist

Storm Electronic Music Festival 2014

Storm Electronic Music Festival 2014

Violaine et Jérémy

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