Unveiled at adobe MAX, the creativity conference, the moleskine ‘notebook’ connects to the adobe ‘creative cloud’ to simplify the productive process from paper to vector, in an instant. the new solution eases the workflow between paper and digital to offer a continuous experience for designers and artists. users draw in the smart pad and capture their creations with a mobile companion app that transforms them into the correct format for photoshop and illustrator. this enables people to work offline, anytime and anywhere, for the initial stages of the visionary development.
Maria sebregondi, VP of brand equity and communication said, ‘we don’t see a conflict between digital and analog tools. with our fans actively posting their moleskine creations online, for us the digital realm is another open platform for creativity and self-expression. rather than make our fans choose between analog and digital, they should be able to navigate both seamlessly.
Powered by SDK software, the adobe creative cloud moleskine notebook offers a unified ecosystem that bridges analog and digital for a more seamless experience. page markers in the corners of the pad, assist the pre-processing and the optimization of the images before they are synced into both jpg and svg file formats, ready for photoshop or illustrator use. the new product continues the companies developments in easing the process between analog and digital, which have included the ‘livescribe smartpens‘, ‘wedding planing journal‘ and ‘smart notebook‘ for evernote.
Scott belsky, vice president creative cloud ecosystem and behance at adobe said, ‘adobe is committed to providing products and services that simplify the creative process from concept to production. our collaboration with moleskine helps facilitate this process, with tools for sketching on paper and then refining the project digitally. with today’s launch, we are looking forward to seeing all the incredible work that is created with this simplified workflow.’