We´re living in the age of drones. From virtual machines to you yourself simply following pre-set expectations. Life is more than that. Don´t be afraid to live life. Dienastie was founded in 2011 by Swedish designers and started as a sunglasses brands. It could now more be described as a movement, an ideology, focusing on inspiring people to pursue their true goals. They are photographers, graffiti artist, DJ´s, art illustrators, musicians, race car drivers, surfers, architects, skaters and more. Accordingly to the brand you have to live by their rules "Break free and create a new set of essentials. Where you can be wrong in all the right ways. We´re all born with a purpose and an identity. We all have unique goals and dreams. Just be you"
Photos above shows Dienastie Sunglasses on the catwalk of the "IT" Fashion Show last month in Shanghai.
Visit their website here
/Photos: Anna Uvarova