Is there any future for Balenciaga with Demna Gvasalia?
The recent appointment of 34-year old Georgian designer, Demna Gvasalia, as the creative director of Balenciaga on Wednesday morning gathered a lot of biased views. However, most of the critics and fashion elites were satisfied.
The first question that comes to mind is how streetwear aesthetics that the designer portrayed throughout his career is going to fit into the conceptual world of Balenciaga. Is he going to give up on his personal approach and take one that people would like to see from Balenciaga?
Kering, the fashion group, that owns major brands such as Gucci, Alexander McQueen, Brioni prefers to experiment rather than making safe choices. They did it with Gucci by appointing, unknown at that time, Alessandro Michele but could not be happier because of their numbers since then. They're known to be bold.
Critics appoint that he is from the school of Maison Margiela and find it to be extremely intriguing. Carla Sozanni, founder of 10 Corso Como says - "For me, you know, it’s fantastic! I’m a Margiela fan — since the beginning — and I like the way Vetements do things in such a modern way. I think he can bring what they had with Ghesquière too, something very modern and advanced. It’s good to make the house move forward.”
Does it actually fit with the concept of French chic that Alexander Wang left us with his final collection? Or maybe Balenciaga can no longer be one of the initial elegant schools to represent. We're curious to see what Gvasalia will present.