Alexander Wang Designs New Bottle For Evian
Fashion designer Alexander Wang has collaborated with Evian to design the bottle，Wang emblazoned two Evian bottles: one black, one white , with a blown-up bar code, something he’s featured in his own collections in the past, and felt apropos.
“Mineral water is about everyday consumption but [also] premium dimensions with the iconic glass bottle. That’s something that’s close to Alex’s universe,” said Laurent Houel, Evian’s global brand director.
Evian x Alexander Wang comes in two formats: glass (33cl, 75cl) and Prestige PET (33cl, 50cl). It will launch at Wang’s spring fashion show and after party and will be distributed in select hotels, retailers and restaurants beginning this month.