Russian Empire Tradition in So Number One Capsule Collection
Tradition of Russian Empire was re-born in the capsule collection of the new Russian brand 'So Number One' for the Vogue Fashion Night Out in Saint Petersburg, Russia. Tones of royal green and blue shades of gold, velvet, jacquard, feathers and wool. Elegant midi-sleeve cuts and textures keep the traditions of Russia alive.
So Number One came to the market in December 2013 and sky-rocketed in less than two years. It is now represented in the best showrooms and high-end stores around Saint Petersburg. The talent was noted immediately. It is the constant choice of digital-influences, IT girls and editors.
Key piece of the brand is the skirt out of soft tulle. “These grown up variations of tutus [in the whole range of colours] are designed for the confident women with impeccable taste” - as Alexandra Shmargunenko, strategic communications specialist, mentions. Saint Petersburg is inspired by the 50’s silhouettes and designs. So Number One chooses the strapless dresses and structured coats in order to take a modern approach.
First time in its history brand presents the shoe collection. Leather suede sandals with a tulle straps, key note of the brand, as a playful attitude that we haven’t seen in any other brand!
For more information and pieces, please, visit www.sonumberone.ru