BIKEID: PREMIUM SWEDISH BICYCLE MAKER
They come from a little city at the top of Scandinavia, made up of thousands of islands that stretch out into the archipelago. Like most Scandinavian and many European cities the bicycle is the preferred mode of transport and has been for over 100 years. They started their mission in Stockholm in 2009, when a small group of Swedish cyclists and designers fanatical about bicycle design came together with an idea. 5 years and 3 design lines later, they now have a boutique store/workshop in Stockholm and their creative studio in Soho, New York.
Biked ID mission is to create the purest bicycle experience possible, providing a simple ride with no mess, complications or extravagant details. They create premium, robust, utilitarian city bikes designed with longevity in mind. For them there is a nostalgic romance in the form of a bicycle, a simple, elegant and noble mode of transport.
To this effect they have a motto which they call “classic innovation”, Bike ID bikes are inspired by the classic and elegant design of the iconic bicycle, yet full of the innovative components and materials that make us a contemporary bicycle brand. For example, all of the bikes have an automatic gear system which shifts up and down automatically at 11mph, making it an easy and fast bike. The frame is fabricated in Chromoly steel, making it stronger than aluminum and lighter than regular steel. And for any of the components that they don’t make themselves, they have hand selected the best components from the industry to create a lightweight, robust and aesthetically pleasing city bike.
Maybe it’s their Swedish roots or the involvement in the wider design community but with simple and functional design comes an aesthetic beauty which is apparent in all of our bicycles. The reality is that most of us live in small apartments in cities across the world, space is a luxury and we know that our bikes spend half their time in the kitchens, hallways, bedrooms or on the walls of their owners apartments.