Discover the World of Diesel
When: Wednesday 8th of April 2015
Where: Shanghai Exhibition Center
What: Discover the World of Diesel
Passed Wednesday, on April 8th, Welcome to Diesel World exhibition was launched in Shanghai during the Shanghai International Fashion Showcase, which will further go on the world tour. In order to feel in the full sense 37 years old history and spirit, which stand behind the brand, the exhibition presented carefully selected pieces. Nicola Formichetti, Diesel’s creative director, made a unique selection of items since the establishment of the brand in 1978.
By doing such an exceptional exhibition and show, he wanted to stimulate creativity.
The event attracted famous Chinese celebrities -- Jeffrey Kong, Sui He, Sunny Wang, Momo Hu, Russell Tang, Diana Xu, Xinyuan Zhang, Yawen Zhu and singer Momo Wu, who performed during the event. "Street Fashion's always a source of inspiration by observing style in various cities around the world. This is a part of the DNA of my creative source, as well as a part of the Diesel’s DNA."-- as creative director Nicola Formichetti mentioned.