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Jaime Hayon & MINI's urban perspectives

Jaime Hayon & MINI's urban perspectives

Words: Designboom

Words: Designboom

Joining forces with Spanish designer and artist Jaime Hayon, mini’s ‘urban perspectives’ is a visionary installation which presents a vision of urban mobility in the future. on showcase at the laboratorio bergognone during the 2015 milan design week, the display’s main focus is on the MINI ‘citysurfer‘ concept. the flexible electric kick-scooter which was first announced at the los angeles auto show 2014, has been transformed into two new interpretations that are suitable for life in a modern metropolis.

The first of the distinctive versions, is artistic and playful, featuring graphical dots and stripes in rich colors, that cover the blue and white porcelain. the second scooter illustrates pure hayon design, combing high-grade materials to reflect elegance and refinement, with playful aspects. copper and subdued shades of green are the dominating colors, the handlebar grips are made from leather, and anodized metal and polished copper details increases its modern yet classical look.

To coincide with the ‘citysurfer’ concept, jaime hayon has created a space representing his idea of the urban jungle. through the marble streets, signs have been replaced by simple dots, lines and reflective surfaces that guide traffic to the shining blue column destinations. furthermore, traditional traffic lights give way to gleaming copper lamps.

Ted Baker SS15 "Pinch Me" Fashion Show - Shanghai

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Factory Five Shanghai

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