Carlsberg Launches Beer Mens Beauty Series
Danish beer manufacturer Carlsberg has entered the beauty market, with a range of male grooming products derived from their world-famous lager.
The Copenhagen-based group has developed shampoo, conditioner and body lotion for men that — unlike brand extensions merely carrying the name of the parent company — contain the actual product, in this case “premium Carlsberg beer”.
Rich in Vitamin B and Silicium, the selection of shampoo, conditioner and body lotion contains 0.5 liters of real Carlsberg beer and is an absolute first for the brewing community. “The beer is freeze-dried into a powder, and then mixed with organic ingredients in order to create a unique series of products: shampoo, conditioner and body lotion” explains the company’s Brewmaster Erik Lund about the limited edition beauty series that will soon be available at thirstforgreat.com and through special events and consumer promotions. Find out more about the products at Carlsberg’s dedicated website.