On July 4 XINLELU.COM hosted its 12th Designer Weekend where the boutique introduced two new independent designers that joined the family: Kun Man Ma & AWU Studio.
KUNMANMA is a new women's wear label established in 2013. Youth and playfulness conclude the essence of the label. Modern shapes accomplished by traditional tailoring techniques are its signature. The designs are interwoven with the sense of freshness, fun, and vitality while femininity and elegance remains its pivot.
Head Designer, Fiona Ma, decided to delve into the realm of fashion after completing her degree in Architecture at University of Sydney. She considers fashion as the architecture for the human body. After completion of her internship at Diane Von Furstenberg in New York, Fiona decided to return back to Shanghai and continue with her career in fashion. In Shanghai, she met her design partner Prung Lee. who has an impeccable knowledge about traditional Chinese calligraphy painting. They created a unique style of prints that infuses their fascination with the silent power of spatial beauty onto the flat surface of fabrics. During a project in Paris, Fiona met her other Assistant Designer and Collaborator, Emi Cho. Together, Fiona, Emi, and Prung have developed a style that resonates with the modern aesthetics of female: fun yet sophisticated, playful yet elegant, boyish and feminine. All that encompasses the core of KUNMANMA.
The adventure of XINLELU.COM started from 2011, when two beautiful young girls- Jillian and Yilei met in Shanghai. They were both passionate about fashion and the lifestyle in this great city, but found surprisingly, there were only few indie designer labels available on the market. Shortly after, there came the idea of a website that brings together amazing independent fashion designers from Asia and beyond. Currently Fiona is taking full control of the website, beautiful showroom located in Jingan Villa and the boutique.
XIN LE LU is a real street in Shanghai. A tree-lined lane peppered with independent boutiques. XIN LE LU also translates literally into New Happiness Lane, which is what the founder and designers hope their collections can bring a little of.
Apart from newly joined designers XIN LE LU store and website is a home to many other inspiring brands. Check the store's website for latest additions and sale and if you fancy a glass of wine or a good chit chat make sure to drop by the boutique.