Learn New Sex Positions with Durex “Play, Eh?”
Durex Canada has come out with a tantalizing ad "Play, Eh?" promoting the brand's Play Pleasure Gel. The ad showcased a variety of sex positions couples could experiment with using their gel. Adding a bit of humor, Durex took a play on typical Canadian stereotypes by giving the erotic positions names like "The Beaver Tail" and "The Maple Leaf". Launched just in time for Canada Day, "Play, Eh?" also featured both heterosexual and lesbian couples in hopes to inspire couples celebrating the annual festivities. This one-minute spot effectively leaves you wanting more!
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