Tumblr announced will launch clothing line at New York Fashion Week
Tumblr just announced a new clothing line designed by 10 different Tumblr artists at New York Fashion Week, The New York Times reports.
Valentine Uhovski, Tumblr’s “fashion evangelist,” told the Times:
“We wanted every look to feel like a Tumblr post,” said Valentine Uhovski, Tumblr’s fashion evangelist. “When you enter the pop-up shop, you’ll feel like you’re inside of a Tumblr dashboard.”
The designs will adorn dresses, raincoats, backpacks and more, and will become available online next week at Print All Over Me. Head over to its pop-up store at 339 West 38th Street in New York City this weekend.
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