ZEITGEIST - New Fashion Gem In Town
There is never such thing as too many stores, too many clothes, too much style. And Shanghai acts to be the great example of never ending evolvement of fashion scene.
Based on Changle Road Zeitgeist concept store is the latest addition to Shanghai fashion family. From the architecture showing the symbolic triangle shaped art representing earth natural elements, to the fabulous selection of extraordinary and innovative designer fashion. The store represents the philosophy of bringing global on-trend brands and style that reflects today’s most cutting edge fashion and design building a unique and dynamic shopping experience.
On a warm Friday night Zeitgeist had its grand opening and seemed to have gathered all the fashion crowd in one place. The party opened with an amazing fitness meets edgy & couture fashion concept presentation. The models were strategically placed in the center of this flagship store, focused from the outside as the "modern living" window display.
As guests proved to the second floor of the boutique they found an amazing graphic visual presentation where DJ Costing was set up playing the best and most eclectic collection combining house, rock and hip-hop music. Later in the evening, suddenly the British rock band appears, "Parts & Labour" and blows us away with an incredible performance. Fashionistas mingled around, chat and drank (yes, like we usually do), enjoyed the music, complimented everyone on how great they looked and filled the Z bar, which has now become one of my fav ones, with great energy and made the store to be THE place of the night.
Some of the my favorite brands featured in store were Alexandre Vauthier, Zimmerman, Vfiles Sport Plus, Niels Peeraer and Kaal e Suktae. All of them reflect avant grade, modernist and bold style. Needless to mention that there are more brands and unique pieces to be discovered in store.
For more details on brands and location here is the link for you: http://zeitgeist-store.com