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Fashion Week in Stockholm democratizes the front row

Fashion Week in Stockholm democratizes the front row

Through the initiative Democratic Front Row, arranged by Tele2 and Fashion Week in Stockholm, young fans from across the globe can take a seat next to the fashion insiders on the front row of designer Ida Klamborn’s show. Using groundbreaking live-streamed virtual reality, celebrities are replaced by robots and for the first time the public can review a fashion show in real time.

During the hyped Swedish designer Ida Klamborn’s fashion show at the upcoming Fashion Week in Stockholm, a unique robot installation symbolizing young people will be set up. The installation is equipped with cutting edge virtual reality cameras streaming the show live from the best front row seats. Celebrities including artists Rebecca & Fiona and stylist Bea Åkerlund have given up their seats at the show and handed them over to the young fans.    

I am constantly inspired by youth culture but unfortunately the young fans are seldom seen in the fashion world. Therefore I invite them to my front row to break the traditional structures of the fashion world and show that the future holds so many opportunities, says Ida Klamborn, nominated to designer of the year of by Swedish ELLE Magazine.

I am constantly inspired by youth culture but unfortunately the young fans are seldom seen in the fashion world. Therefore I invite them to my front row to break the traditional structures of the fashion world and show that the future holds so many opportunities, says Ida Klamborn, nominated to designer of the year of by Swedish ELLE Magazine.

Anyone can give Ida Klamborn real time feedback during her show on February 3rd through the app “Front Row” that is compatible with Google Cardboard. By pressing “like” when watching the show live in the app, the robot installation will light up, expressing the fans reactions instantly. Ida Klamborn will then use the data and engagement in her evaluation of the show.    

With Democratic Front Row we want to show how connectivity can be used to discover new technology. We love to question conventional wisdoms. The fashion world is normally closed and for a select few, but through this project we will change that by inviting the public to Fashion Week in Stockholm, says Karl Skoog, Brand Engagement Manager at telecom operator Tele2 and providers of the technology powering the show.

Download the app “Front Row” and view the show live at 17.15 CET on February 3rd. To find out more visit  www.democraticfrontrow.com

And... That's it!

 

Editor in chief of That's it Magazine. A shopaholic and travel junkie, based in Shanghai and Taipei.

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