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Aesop has established a second store in milan

Aesop has established a second store in milan

The outstanding, 30 year old Australian skin, hair and body care brand, Aesop, recently opened its second store in the heart of the historical district in Milan. Entirely designed by the firm Dimore Studio, the 35 square meters retail space perfectly reflects the brand's identity. Following some of its main codes, uncommon packaging, safe and efficacious products, competent consultancy in store, Aesop always adapts the boutiques' interior to their location, and the result's great !

A few years ago, when the brand decided to settle in the french capital, Saint Germain Des Près, also created in collaboration with Dimore Studio, was open with a design that was an accurate reflection of Paris, an elegant and refined french interior offering to customers a unique shopping experience.

By using a very trendy and Italian color palette, from pastel tones such as rose quartz to darker shades, the artistic team designed a new original and typical space for the brand, here, in Milan. The city's traditional heritage and the 1930's Italian villas style inspired the vintage deco. The arches on the ceiling, the small greenish blue tilings on the walls and the typical greige linoleum floor contrast with more contemporary elements, aluminium framed cabinets and laboratory green plastic curtains for instance. The ensemble brings serene elegance, clearness and sophistication to the place. An unforgettable journey.

And... That's it!

 

Assistant editor of That's it Mag. Fashion marketing student. Fond of fashion, art, music and travel. Based in Shanghai and Paris. 

You can follow Anthony Guérin on Instagram, Facebook and his LinkedIn.

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