The Wow-ing New H&M Taiwan Headquarters
The times when fast fashion was considered unethical, unaesthetic and, most of all, without its own identity are slowly, but surely, passing by. Fast fashion brands speak louder than any other brands right now about their own style, DNA, image and not only in their retail spaces or webpages, but also in places where the end consumer never really goes – the Headquarters.
Such is the case of the recently opened HQ of the Swedish brand H&M in Taipei, Taiwan. The newly revealed HQs are home to 2 prime departments of the fashion giant - logistics and finance, and the challenge to accommodate the two under one roof without interfering each other was accepted by a local firm JC Architecture. As the firm shared: “We created a space that promoted creativity, personalization and collaboration while playing a role between the interior and exterior”.
And indeed, the result turned out to be more than satisfying.
The two departments “connect” through a communal area that offers a kitchen, garden and serves as a casual space to meet, relax or enjoy a meal together. The interior is light, slightly industrial with a pinch of Holiness, if you will. The arch-shaped wooden partitions serve as the best element to separate and at the same time unite the spaces. Even the flooring follows the space defining rules – in the courtyard, poured concrete gives a more “outdoor” atmosphere, while the workspaces are covered with a patterned carpet that gives a warm, cozy feeling.
Another Titan on the market is showing us that working ethics and environment do matter.
High five for H&M!
And... That’s it!