Marion Toy's Conceptual Fashion Photography
Athens based art creative Marion Toy’s, real name Mári Dimitrouli, uses a creative approach to merge the concepts of art, colour and fashion to bring us unexpectedly appealing pieces.
Her recent collaboration with photographer Panos Georgiou for Coming Through!, brings art and fashion together. She uses Pharrell William’s Adidas Originals Superstar Supercolor range in pink, green, yellow and red, set against a bold pastel green, allowing us to focus on the detail and shadows of the fun pieces.
Marion’s concept sees a pure white tennis racket act as the point of transition between childhood objects of enjoyment, such as a doughnut, a dinosaur, a Lego brick, and a “superstar” branded vinyl record and the Adidas superstars. Her use of the Adidas superstars may be symbolizing the relevance of sport or simply, to the sneakerheads of the world continues to symbolize adult amusement, potentially translating from youth to maturity. What makes these images exciting is the smooth merging of everyday objects, creating an aesthetically satisfying relationship between the two still items.
“I noticed Adidas Superstar Supercolor by Pharrell Williams about a month before their launch in Athens. I wanted to create my first series and those shoes were exactly what I was looking for. The core idea – tennis racket/shredder – was stuck on my mind for over a year and I was trying to find something that would possibly match.” said Marion.
The surrealist conceptual artist often runs wild with ‘soft’ colours to create these static images. But, somehow, you get the feeling as if you have caught a moment in process, which is of course, by design. Mari often plays with anti-gravity and visual deception throughout her photographs, transforming everything into a 'toy' like product.
Marion Toy has also recently worked alongside watch brand Daniel Wellington. This Grecian Genius is definitely a star on the rise.
Check out her work by following her on instagram @marion_toy or Facebook: mariontoyworld
Radhiyyah is a Chinese and International Relations student from London who fell in love with the glamour and chic of Shanghai during her year abroad. She has been a freelance writer since her school days, writing on food and style while in China.
You can follow Radhiyyah on Instagram.