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 H&M World Recycle Week featuring M.I.A

H&M World Recycle Week featuring M.I.A

Since H&M launched its Garment Collecting initiative in 2013, customers from every corner of the world have helped recycle 25,000 tons of their unwanted clothes. To make that gigantic volume more comprehendible, H&M's head of sustainability Anna Gedda compares it to collecting 125 million T-shirts in three years! The week of April 18 will be dedicated to collecting at least 1,000 tons of unwanted garments.

World Recycle Week is about changing people's behavior when it comes to caring for their clothes.                           -  H&M's head of sustainability Anna Gedda

Titled “Rewear It,” M.I.A joined H&M release a music video to welcome World Recycle Week.

“If all H&M do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things,” she told Vogue. “We should discuss them in public and we should have this back and forth. At least they’re even stepping into the environmentally conscious arena. Any of those things is progressive, and I think you have to give it a chance.”

Give M.I.A.’s “Rewear It” a view below!

And... That's it!

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