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Serpentine Galleries in Milan: A Search Behind Appearances

Serpentine Galleries in Milan: A Search Behind Appearances

Salone del Mobile 2016

For the second year, Serpentine Galleries collaborated with la Rinascente department store have commissioned celebrated designer Hella Jongerius and theorist Louise Schouwenberg to create a special installation for the store’s eight front windows during the Milan Design Week 2016.

A Search Behind Appearances reflects on the state of affairs in design and prompts a consideration of the meanings that hide behind appearances. It does so through a sophisticated shadow play. Ingeniously animated and automated small-scale machines assemble and dis-assemble iconic objects.

Presented at the Salone del Mobile, Jongerius and Schouwenberg’s 2015 manifesto Beyond the New addressed the deceptive world of empty spectacle and commercial verbiage in design, and made a plea for a renewed idealistic agenda. In 2016 Jongerius and Schouwenberg move beyond criticism and celebrate foremost the innate potential of design. The imaginative shadows, the intricate fabrics, and their interplay, evoke questions and offer means for ‘reading’ a design’s true value.

Hella Jongerius and Louise Schouwenberg said:

“Any deserving design is a meaningful node in a branching web of relationships. What is the larger context and narrative in which a design gains validity? Which ideals and references can be detected behind appearances? The concept of cultural innovation requires new criteria.”

Salone del Mobile.

14 Apr 2015 (All day) to 20 Apr 2015 (All day)
la Rinascente, Piazza Duomo, 20121, Milan.

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