Beyoncé's IVY PARK 2016 Spring/Summer Lookbook
Long awaited, Beyonce's own fashion brand IVY PARK is here !
Finally launched in collaboration with Topshop's owner Sir Philip Green, Bey's very first collection combines more than 200 pieces, available at Myer, Glue Store, Topshop and The Iconic.
Bold, sporty and hype, including 3 main styles of leggings, plus, "second skin" garments such as tank tops, built-in sports bras, bodysuits as well as logo printed street wear with t-shirts, sweatshirts, parkas and so on.
Although only a few very simple patterns are used, way more designs are expected for the coming seasons!
IVY PARK, promoted as a performance innovative wear line aims to be a "democratic brand for everybody and every body shape".
Released a few days ago, at the moment, the brand is one of the most popular on social media even ahead of Rihanna's Puma collection, with a very rapid increasing number of followers every hour on Instagram.
Finally your love for Beyonce and hype wear is combined together !
And... That's it !