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Instagram officially Introduces New Business Tools

Instagram officially Introduces New Business Tools

Our favorite photo-sharing social media app, Instagram, has recently launched new tools for business users. Instagram worked closely with hundreds of businesses to build a platform and develop tools to determine what needs were being under-served. Business marketers wanted a better way to help their profiles and posts stand out and a way to follow and understand their current and prospective customers. This resulted in the creation of new business profiles, analytics and the ability to turn Instagram posts into ads directly from the app itself.

Businesses will now be able to upgrade their accounts to gain access to these expanded set of features which includes the ability to let customers reach out to them via phone calls, emails or texts with a tap, and the profiles will include maps and directions to the business, when applicable. There is, however, a catch. Only businesses with a Facebook Page would be able to convert their accounts to a business account on Instagram. This provides Instagram with payment credentials as well as access to the address, phone number, and website of the businesses. 

“We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to medium businesses,” says Instagram’s Global Head of Business and Brand Development, James Quarles, explaining the need for a specialized set of tools for business owners. "Fifty percent of people follow a business on Instagram, and sixty percent learn about products and services on Instagram.”

Instagram has been growing as the social media platform used as a marketing tool for businesses. With these added features, Instagram is going towards the right direction to expand their services. 

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