IKEA and HAY Collaborative Collection With Surreal Teaser
Ikea Director recently announced an exclusive collaboration with HAY, the world renowned Danish design brand. An unexpected encounter between these neighboring countries, Sweden and Denmark and these two giants of the design world.
In this incredible collection, we can easily identify HAY trademark, very natural and soft colors replacing the Swedish brand’s electric blue on the current plastic bag. Presented in more discreet tints with thiner plastic, the IKEA shopping bag was re-designed for the occasion.
Mette Hay, co-director of the danish brand said she was " very proud to be solicited by IKEA for this collaboration because they had the privilege to enjoy the best designers, technicians and developers’ talents."
The two corporations developed hand in hand this groundbreaking design project and a whole set of stunning home goods gathering both brands’ identities. As an announcement, the two giants just released a surrealistic, arty teaser video, seen above.
And... That's it !