From Pineapple to Puma
Ever wondered where the leather from your favorite jacket came from? Or those pair of black leather boots that just happens to go so well with everything? Well, in the majority of cases there are two source possibilities: petroleum or animals, and neither of them can be talked about if we're speaking about sustainability and eco-conscious production.
That exact reason was the trigger for Dr. Carmen Hijosa – the founder and CEO of Ananas Anam – to start thinking and developing a new, sustainable and eco-friendly material that would come as an alternative to leather as we know it. It took 6 long years of R&D and a PhD to come up with Piñatex – “the pineapple leather”. Well, kind of.
Piñatex is a material that uses the fibers of pineapple leaves, a by-product of the pineapple harvest, and through a range of processes turns them into a fabric, that at first glance and touch is pure leather, yet absolutely harmless for the environment. Other than serving as a raw material for Piñatex, using the leaves that otherwise would simply be burned or go to waste gives the local farming communities in the Philippines an additional income stream, proving to bring not only eco, but also social benefits. After turning the fibers into a mesh, there are still several steps needed, such as mechanical and chemical processing, before the textile arrives to Spain for final finishing.
One of the best features of the new fabric, is the fact that it can be used as a supplement for almost all types of leather goods – from accessories to apparel, shoes and even furniture. Niche, as well as big international brands such as Puma and Camper are already adapting the material and products are expected to hit markets in the near future.
We are definitely looking forward for more ananas-based products!
And… That’s it!