Cooking In Style with Mathias Dahlgren
Grand Hôtel Stockholm, retailer Dafra and chef Mathias Dahlgren wanted to develop a modern set of kitchen appliances. With the help from Essen International, who are huge fans of Mathias had the ambition to translate his culinary vision and creativity into a modern packaging concept that pushed creativity but could stand the test of time. They then teamed up to create the brand Mathias Dahlgren Edition, designing the packaging concept, collateral and handled the production.
The result was minimalism at best. It was a concept that condensed the necessary information at point of purchase, size, and the cooking itself.
Essen International is a product designer company that puts together all the elements needed. They design brands, brand strategies, brand architecture, platforms, positionings, to the experience the customers feel from the packaging, the visual identity, and service of the products.
And... That's it!