Playful Swimwear That Look Like Body Paintings by Collar
SS17 collection 'Athirst', of Latvian lingerie brand 'Collar' consists of unique and abstract prints. Playing with colours of pinks, red and beige, creating a sense of softness with a sharp touch to it, adding edge to such sensual silhouettes.
Collar aims to dress according to personality rather than body type, going for the persona whom shows power, striving and strength yet also the beauty seen in sensitivity, kindness and fragility. Which this collection clearly shows with its gentle colour palette and strong patterning. You can sense the feeling of craving within this collection in the most gentle way.
The collection is "a visual symbol of continuous thirst for time of the modern human, aspiration for balance, fulfilment, success and desires that lead to getting scorched from time to time".
All looks are aspired to have elements of heat and drought, creating a beautiful story of desperation to the photo spread of the collection, "conveying an image of a young woman wandering in an imaginary desert, tired and parched with thirst, looking for water".
It is not just an item of clothing, it is a story.