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Augmented Reality for the Many

Augmented Reality for the Many

Augmented reality becomes more exciting everyday even though so many of us still don’t know what it is! Does starting to use it makes everyone’s life easier or does it make us focus on things we can’t really achieve without the help of technology? The beauty industry is one of the latest to delve into this technology, but if make up isn’t for you, home furnishing companies like IKEA are also making the transition into augmented reality.  In today’s crazy society we are all obsessed with apps on our phones, especially the more superficial side like taking selfies and applying filters! We do all of this to show our online friends so they can ‘like’ it and the whole process carries on, we need the filters for nice photos and nice photos will get us likes! We’re all guilty of doing it…

This obsession of looking great for the camera has meant an increase in Makeup videos online and YouTube tutorials of different makeup brands before we actually buy them. But what if we could test the makeup before we purchased it?

L'Oreal Paris Makeup Genius lets you virtually try on their products from the comfort of your own home. While Sephora has a feature in-store that allows you to stare into a camera and see what the product looks like they have now also introduced a Sephora App that does the same thing! This changed the game!

But what if you don’t have time to then venture out and buy the make-up? Well, the Chinese photo app Meitu has become more popular in China and the rest of the world! It is a beauty camera, selfie drawing and photo editor that allows you to airbrush your skin, add stickers and fun images onto your pictures as well as the controversial yet popular feature of changing how your face looks. Meitu not only offers the typical features of photo apps such as borders and red-eye removal, the wonderful feature of the app is a crazy “hand-drawn” mode that turns photos into portrait-like images. This feature has become so popular as it brightens the complexion, changes eye colour and smoothens out the face, some have said it ‘white-washes’ peoples faces by changing people’s faces into a seemingly western ideal, while other feel like its just playful and another fun photo editing piece and clearly it is as it is becoming popular everywhere! The easy acceptance of changing features and sharing them means are we even seeing real people these days, or only their social media presence?

 

SO while filters and social apps with face features are on the rise more than ever, the future of beauty means that you may not need your filters any more to save time. Why not just test out makeup on the app before dropping money on the latest ‘best you’ make-up product. As we all know there’s nothing worse than buying makeup only for it too look totally different once out of the store. This thing of convenient, luckily, isn’t just limited to the beauty industry IKEA are also now out there making our lives easier! *sigh of relief*

 

Personal image is one thing, but IKEA has now launched an app that helps us try out furniture from the comfort from our mobile phone! Similar to the makeup testing, the IKEA Place app lets you select from a range of sofas, chairs, coffee tables and shelves and more! Using your camera to see how everything will look in your home before purchasing it. This means no more running around your house trying to track down a measuring tape, only to realise you can’t measure the wall anyway because you have no one to hold the other end. You give up and go to IKEA anyway, but now it just makes the journey so much easier because your inner interior designer has everything planned out! No more guess work, simply satisfaction. According to IKEA the app is 98% accurate so it seems like our lives from beauty and lifestyle are changing as we know it and the future looks very interesting! 

And... That's it!

Fashionability with Joyce Wang

Fashionability with Joyce Wang

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