The Supermarket Inside your Living Room
If you asked someone 250 years ago whether they thought that it would be possible to capture a single moment/memory in a picture and look back on it for the next hundred years to come they’d have said it was impossible. If you’d asked someone 100 years ago if they thought it would be possible to sit at a screen and look up any piece of information in the world they’d have said it was impossible. Thinking back, it was only 20 years ago when Wi-Fi was first invented which made everything a million times easier. That was only 20 years ago and I honestly can’t imagine what people used to do before then. The common reality is that people will forever wonder about what is and isn’t possible. But, from what has gone before, the evidence suggests that with the speed at which technology is advancing now there is no such thing as ‘the impossible’.
It feels as though everyone nowadays is living at a hundred miles an hour. As a (slightly lazy) race we’re constantly looking to find faster ways of going places and more convenient ways of doing things. Most things these days can be achieved with just a few taps on a phone screen. People text because it’s faster than writing. People call because it’s quicker than meeting up. Millennials shiver at the thought of not having their phone on them at all times. It’s almost as if it’s a security blanket for them and to not have it on you is a terrifying thought. People are literally glued to their devices. But it’s no wonder why when Wi-Fi and 4G are so accessible, for example, you can access it on the metro and even when flying through the sky on an aeroplane. But, even with all this incredible technology people are still striving to find better, faster alternatives. And, virtual reality seems to be the next big thing.
CoolHobo have created a virtual reality experience which is a game changer when it comes to shopping from home. The shopping experience has developed massively over time in terms of technology. As technology has improved so have the shop’s incentives to keep customers coming back for more. One of the more recent developments being the online shopping experience. It allows people to stay in the comfort of their own homes while ordering their weekly shop at the touch of a button. But this distances the shopper from the experience, meaning that they are less likely to discover new foods and are more likely to forget something as they haven’t been able to physically see it. This is where CoolHobo’s idea way surpasses the idea of online shopping. Through virtual reality you are able to see the product in 3D and put it in your virtual basket. It’s essentially as if all the food you can imagine is stacked up on shelves right in your living room. There’ll be no need for shopping lists or the stress of frantically trying to remember what you already do and don’t have in the fridge as you can easily just whip off the VR headset, check the fridge, and get back to shopping in the comfort of your own home. Or, through augmented reality, in the shops you’re able to pick things up, scan them with your phone and it’ll show you how to cook it, or different recipes you can use with that product.
With everyone living very fast paced, busy lives it’s likely that it’s a struggle to find the time to do a weekly food shop. Or, if like me, it’s just a struggle to carry the shopping home and you’d rather have it delivered then CoolHobo’s new product is the way forward. It’ll cut out the time and energy spent on trekking to and from the supermarket which could be used in much more productive ways – for example, coming up with the next biggest technological breakthrough.
All you need to be a part of the virtual reality experience is a VR headset and a mobile phone. It’s coming soon to app stores and I personally can’t wait to be lazy and shop from my sofa. CoolHobo have described their product as being a “new shopping paradigm” and from what I can tell this definitely seems to be the shopping experience of the future. The impossible is becoming our reality!
And... That's it!