With the rise in Veganism and the increasingly more ethically conscious person, cruelty-free makeup is also on the rise. Testing on animals has been a massive problem over the past few decades as it was unknown by many and ignored by more, mainly because funnily enough, it’s not something that is advertised. It was sort of like an out of sight out of mind kind of thing. If people couldn’t see what experiments went on behind the scenes, then they didn’t bother paying any attention to it. However, in an ever more progressive society we can no longer afford to ignore these problems.
Many make-up and skin care brands have already made the move towards cruelty free makeup as their consumers become much more demanding of it. Many brands such as Kylie Cosmetics and Urban Decay have made the move to cruelty free as they are aware that this wouldn’t deter anyone from buying their product. In this day and age, the only thing that would hold people back from purchasing would be if they were aware of the fact that the products in question were tested on animals or not. So why wouldn’t all companies make the switch? China’s large make-up market has quite a lot to do with it. It has the largest cosmetics market in the world and, unfortunately, in China it is still mandatory for many of the products to undergo certain testing. This means that many brands are conflicted as to which mass market to appeal to. A move from China to ban animal testing couldn’t come sooner for the cosmetic industry.
L’Oréal is an interesting example of a company caught up in the indecision of whether to test their products on animals or not. PETA (People for the Ethical Treatment of Animals) is an organisation that doesn’t tolerate any form of animal testing. In order to be PETA approved a “company must agree that it does not and will not conduct, commission pay for, or allow tests on animals for any of their ingredients, formulations, and products, anywhere in the world” (taken from the PETA website). L’Oréal, however, is still not PETA approved as it continues to sell in China, where some of their ingredients are required to be tested. That’s not to say that the brand hasn’t made steps in the right direction though. They recently decided not to test their finished products on animals and have had a large say in trying to persuade the Chinese government to take the leap and ban the necessity of animal testing. While L’Oréal seems to be moving in the right direction they still seem quite a way off making the leap altogether.
We need to strive towards a world which sees beauty without cruelty making the saying “no pain, no gain” ridiculously outdated. Therefore, through activism and the changing attitudes of make-up brands we can change the way in which make-up is produced for the better.