Nike unveils its largest basketball experience store in Beijing
Nike & Jordan Basketball Experience Store was recently opened in Beijing’s EC Mall on January 21st. This 6,550 square-foot retail space is Nike’s largest ever retail experience store in China. “Our new Nike and Jordan Basketball Experience Store demonstrates Nike’s commitment to the sport and culture of basketball in China, and how we’re continuing to lead the future of sport retail” says Dennis van Oossanen, Nike Vice President of Greater China Direct to Consumer.
We as consumers today, are not simply satisfied with purchasing products and services anymore. It is more about experiences. Here at this new opened store, it gathers Nike's and Jordan's performance and lifestyle basketball products, services and experiences all in one place. Like the newly opened Nike Soho and Nike Miami, the store features a Nike+ Basketball Trial Zone where you can enjoy a half-court set with adjustable hoop and digital video screen for an immersion experience. Participants will have nine-minute drills guided by a trained, in-store basketball store athlete and receive real-time, on screen feedbacks. Alone with Nike+ app profile integration, participants can save their favourite Nike Basketball and Jordan footwear styles.
And yes, you can also bring home your unique and personalised shoes from the store! At the instant personalisation studio, which is right across the Trial Zone, consumers are able to customised shoes with NIKEiD and create on-demand apparel with a large range of colour options.
And… That’s it!