Adidas and its revolutionary BOOST Technology
Over the years, Adidas has become a household name among all generations of people as its been working its magic since the 40s. But Adidas has struggled to knock its competitors out and stand at the top. With Nike Air wining all the accolades in the 90s, Adidas had to come up with something fast.
And so entered the revolutionizing BOOST technology which pushed Adidas to the top. And it rose till it won the Sports Business of the Year award by Yahoo Finance.
With its cushioning material, Adidas along with BASF, the world’s leading chemical company, designed an innovative midsole. With science on its side, solid granular material known as TPU was blown up and reshaped into miniature energy capsules making up the silhouette’s unique styrofoam-esque midsole. Believed to give the highest energy return to that of any runner currently on the market, the system underwent countless temperature-sensitive tests with the Innovation Team concluding that BOOST foam is up to three times more temperature-resistant than standard EVA material — delivering a more consistent run.
Science doesn't let you down and basing on this technology, multiple Adidas BOOST shoes arrived into the markets which were a big hit among the sneaker users year after year and model after model.
And... That's It!