RÜH Collective Identity by Leta Sobierajski
"For women whose love of modesty is anything but quiet: this ones for you"
Luxury women’s fashion brand Rüh Collective was established through a fusion of entrepreneurs and creative minds from the fashion capitals New York, London and Istanbul.
Created to be "minimalistic, loose and discreet" the clothes are inspired by the times of the Islamic prayer rituals (Pre-dawn, noon, afternoon, sunset and evening). The identity of Rüh collective was created by Leta Sobierajski and perfectly contrasts the colours and minimalistic essence of the garments.
Described as “Bold” and “Punchy” the packaging and labels mirror old block art stamps. The geometric designs play with proportions, illustration and colour, taking inspiration from the nature, sky and Islamic architecture.
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