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New Parley UltraBOOST X adidas by Stella McCartney

New Parley UltraBOOST X adidas by Stella McCartney

If you're apart of the sneaker world, by now, you've definitely seen what Adidas, The Brand With Three Stripes, has been doing over the last year or so with its new Boost technology. 

For those that don't know, Adidas Boost technology is state-of-the-art technology that is trademarked by NASA (yes...THAT NASA.) It is made of a super bouncy material that resembles styrofoam. Since being introduced, it has been received with nearly universal acclaim and made it way onto nearly every Adidas running shoe (including the popular NMD models), some Adidas classics (Stan Smith Boost) and their most popular collaboration (Kanye West's Yeezy 350 Boost.) And last but not least, NASA has leased this technology exclusively to Adidas.

In this day and age, sneakers are bigger than ever but one thing that continues to help elevate outside of new technology and colorways are collaborations. From entertainers to artists, no one knows how an outside mind can help create the next hot sneaker. After the success of comfortability of the Adidas Boost technology, everybody and their mother is anxious to be the next collaboration with "The Brand With Three Stripes." From the aforementioned Kanye West to Pharrell Williams' new "Human Race" line to their latest collaborator Stella McCartney, Adidas is showing no signs of stoppage. 

However, with their collaborator lists growing by the day, what will make this shoe any different from the hundreds of other Boost models already available?

Well partnering with Stella McCartney means partnerning with her company, "Parley with the Oceans", a company that focuses on making the world more eco-friendly. As a result, the shoe features upcycled plastic taken from waters near the Maldives that is seamlessly woven into the shoe's upper. In addition, the main area of the shoe is comprised of a form-fitting bootie with an "over-under" lacing system reminiscent of the Adidas "Human Race." 

“For me, preserving and respecting the planet is fundamental to what I do and I always try to make an effort to consider that in my designs", said McCartney. 

Head over to your local Adidas Store or check online very sizing and availability. 

And... That's it!

 

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