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Live a Little!

Live a Little!

Another year has flown by and we’re already celebrating summer one more time. However, summer isn’t the only thing to celebrate. 2017 is a year of many music milestones; one more year has gone by and the CD has turned 45 years old. One more year has gone by and Kanye West’s Graduation has turned 10. Chic, the band, turn 40 this year. Daft Punk’s first album turns twenty this year too and last, but not least, it has been 10 years since Britney Spears shaved her head. Now I hear you ask: “What are we going to do about all these music anniversaries?”. CELEBRATE! This month, in honour of all the great musicians and music this teeny tiny planet has produced, we want to say – in the lyrics of ABBA – “thank you for the music”. In this month’s issue, we will be celebrating all things music. It occupies our everyday lives and yet, we never stop to think how complex it really is and how much we take it for granted. Can you fathom a life without your favourite jams? Can you even imagine a life without music or sound at all?

Media often focuses on the wrong-doings and mistakes of musicians. But at That’s it Magazine, we are going to highlight how musicians have really made a social impact in the world, from broadcasting social messages through the masses to donating thousands upon thousands to charities and communities.

Paul Mc Cartney, a former member of The Beatles, is closely associated with an organisation called Adopt-a-Minefield. The organisation raises money and awareness to clear minefields in countries like Afghanistan, Vietnam and Laos (to name a few) and gives aid to those who have been injured from the minefields. He’s particularly involved with the benefit gala for the organisation which attracts other artists and celebrities to raise even more awareness.

Nicki Minaj recently encouraged fans to get good grades in exchange for paid tuition fees from her. “Show me straight A’s that I can verify w/ur school and I’ll pay it”, the artist recently tweeted and after seeing the wide response, she has decided to set up her own charity for student loans very soon. In the wake of tragic events, Ariana Grande offered to pay for all the funerals of the dead after the terrorist attack in Manchester. She even held a charity concert to raise money for all the victims. Can you remember anything bad these artists have done now?

Other artists such as Jack Johnson have done similar good deeds, but have taken it even a step further. Along with creating environmental organisations, Kokoa Hawaii Foundation, All At Once Campaign and the Johnson Ohana Charitable Foundation with his wife, he has donated all money from his last tour straight to charity. It’s not the first time he’s done this either. What Jack Johnson has in common with Norah Jones, Maroon 5, John Mayer and Coldplay is that they all opted for greener concerts through REVERB. Reverb is a not-for-profit organisation that aims to make concert and tours eco-friendly. Since concerts are quite demanding on the earth, they try their utmost best to keep the whole experience as green as possible. Setting up an eco-village at concerts, putting recycling bins out, providing bands with reusable bottles and making sure trucks and buses use biodiesel are just some of the initiatives Reverb use to cut carbon emissions. So far, they have cut 177,000 tonnes of emissions and hope to cut many more.

Last but certainly not least, there are so many songs that have promoted significant social messages throughout the years. From promoting consensual sex to the black lives matter movement, music shows its power through its lyrics and can really inspire the masses. How? Here are a few examples:

Safe Sex

The Spice Girls’ song, “2 Become 1”, encourages safe, consensual sex through their lyrics: “Be a little bit wiser baby, put it on, put it on”. In case you missed what they’re referring to, they are encouraging males to use contraception. This was relevant in an increasingly sex-driven society and still is because at the end of the day nobody wants an STD, STI or any other surprises.

 Knowing Who You Are and Accepting It

 “Accept Yourself” by The Smiths promotes the idea of accepting yourself. Sometimes, it can be difficult to accept yourself when you think of the past and the decisions you made or lack of. It stops us from moving forward and acknowledging who we really are. Morrissey asks us to open our eyes to what’s really in front of us, our circumstances, the good, the bad and everything in between.

Black Lives Matter

Kendrick Lamar’s “Alright” from the popular album “To Pimp A Butterfly” sparked mania amongst this generation who are fed up with the injustice in the world today. The specific injustice relates to American police officers who killed innocent black citizens: “Nigga, and we hate po-po/Wanna kill us dead in the street fo sho’”. One teen, Michael Brown, who was tragically killed by an officer sparked riots for over a week in Ferguson, Missouri. This was in 2015, when the rate of young black men killed by police forces was at its highest. Two years later and 1093 people have been killed since then in the US. This song was chanted by thousands who were sick of this ill-treatment and protested in the Black Lives Matter movement: “We gon’ be alright/Nigga, we gon’ be alright!”.

 

As you can see, musicians aren’t just mindless money-making music maestros, they care about the world.

 

This July, That’s it Magazine is going to take you to the dancefloor. Introducing SHFT, a movement that bridges gaps between cultures, interests and generations through sound and fashion. They are a platform for creative artists and a provider of unique events tailored to a global community free from all labels. This month we encourage you to explore new music, go out and dance and listen to that song one more time.

 

And… That’s it!

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