Founder & CEO of GREEN & GORGEOUS, China’s first organic beauty store chain, is a health & beauty industry expert and a green lifestyle advocate. GREEN & GORGEOUS’ mission is to help each individual lead a healthier life while leaving a greener footprint on the planet. Born in Taipei, Taiwan, Michelle received a B.A. in Chinese Literature from National Taiwan University in Taipei, Taiwan, and a M.S. in Integrated Marketing Communications from Northwestern University in Evanston, IL. Michelle’s career included executive management positions in U.S. Fortune 500 companies as well as early-stage internet start-ups that later held successful public offerings on NASDAQ. 


Launched its online store in June 2011, and its first physical retail store (originally named myLOHAS beauty) opened its door on December 31, 2011 and distributes 100% imported high-quality natural and organic skin care, hair care body care, mother & baby care products and home fragrance lines from around the world including the US, Germany, Switzerland, France, Australia and New Zealand.

At GREEN & GORGEOUS, we believe living a healthy and green lifestyle is a personal choice. While we would like to encourage everyone to live as green as possible, we believe everyone should decide what and when is right for them. Our goal is to offer the best quality beauty & lifestyle products from around the world so everyone can be GREEN & GORGEOUS at the same time!