The Yohood VIP Media Preview
When: September 19th, 2014
Where: Shanghai Mart, Hongqiao Shanghai
What: The Yohood VIP media Preview
The evening started with a fashion show, a preview of the newest collection from each brand. After the show we met with the designers themselves and got to take a closer look at the different pieces.
Yohood encourage new and old designers on the market to come together under one roof to showcase their latest pieces. Around 100 engaging brands gathered together to present their new arrivals for fall and winter 2014. From the success of last years exhibition and this years this is a growing, influential and authoritative fashion exhibition, a platform for international and domestic buyers, brands and media to come together to preview, showcase and share new ideas.
And… That´s it!