Never before in history has innovation offered promise of so much to so many in so short a time. -Bill Gates
With the weather making its seasonal change it is safe to say that summer has finally come to an end and for many of us that means groaning as we settle back into reality. The wanderlust of summer has vanished, golden week has drawn to a close and now all we have are the cold winter months ahead of us. But why should our day-to-day reality be linked to boredom and routine, we live in a world where what is possible is constantly being redefined and excitement lies around every corner. This month at That’s It we’re celebrating the return of everyday reality by exploring innovation and what reality really means and everything our world has to offer us.
So much of our reality now takes place online, millenials creating a perfectly curated version of themselves to publish to the world. Their reality is their online profile, images posted daily to make sure everyone is up to date on their life. How many times have you delayed eating to take a photo of your food? 44% of us have admitted to posting food and drink #goals online, fixated on letting everyone know what we are doing. Taking to Instagram to share your latest travel destination, just to make your friends jealous. Tweeting your take on current affairs to spark a political debate behind the safety of your screen. Can social media be called reality or is it virtual?
We are moving at such a fast pace that to many it seems unrealistic to always be in the loop about what is happening in the world. We look at the younger generation and can’t comprehend how they’re using technology that so many of us simply don’t understand and struggle to use. Millenials, to everyone are the most technologically savvy, but in reality they only witnessed the introduction of social media, the mobile revolution and the extreme innovative ideas that become more and more frequent to this day. Generation Z have been born into this culture, a society that many people above the age of 20 struggle to understand. They were born with technology in their hands, ready to take on the world and shape what we know. 66% of Generation Z, when asked, have said that technology makes them feel as if anything is possible. Surely we have to look at this as exciting!
Recently we have seen the extremes that technology can offer, many of which seem crazy and would have been laughed at 5 years ago. But our world is changing; our reality is changing- what isn’t possible?
Elon Must just announced a variation on his Mars rocket technology, which promises to fly passengers from New York to Shanghai in 39 minutes. A 7,400-mile journey in under an hour; how is this possible! Space technology isn’t a reality for the average person but in the 21st century we have to learn how to keep an open mind and consider the possibility that the extraordinary can become the ordinary. Innovation is growing at a speed that will forever change our reality. Imagine being able to pop to New York for a quick shopping trip. The flight would be shorter than a trip from downtown Shanghai to Pudong Airport, a journey that many already dread making. Complainers argue that aerospace travel for the supposedly ‘average’ person just causes a bigger divide in our society. Long-haul travel, although becoming increasingly affordable isn’t something that anyone can do and surely, such a speedy journey is not for everyone. But Musk, via instagram, announced it would be “about the same as a full fare economy in an aircraft”?! ‘Crazy man’ was the first thing that sprung to mind- as if that would ever happen. But these innovations that many of us laugh at as being totally unfeasible are slowly and slowly becoming our reality. Designers can’t just be called money monsters anymore just because so many think they are simply creating one ridiculous idea after another to try and take our cash. Surely we should stop being so sceptical and accept that they’re trying to help the world move forward.
As what we know keeps on changing why shouldn’t technology become more and more crazy. It should inspire us to do insane, imaginative things as the reality we know continues to change everyday.
If you always do what you always did, you will always get what you always got. -Albert Einstein
And… That’s it!