Slowing Down Fast Fashion

Slowing Down Fast Fashion

We will be focusing on how to make an informed decision whilst buying clothes and cosmetic products we need and love. Unfortunately, like most things we love, they are not always good for us. By us, I mean the planet, our only home. According to the UN, China has surpassed the US as the world’s biggest polluter in recent years. Think you can’t do anything to stop climate change? You’re wrong! It won’t be one big movement that makes the change, rather a multitude of small ones. Many of us have fallen victims to fast fashion and damaging the environment through the cosmetics we use. Can we change this? Let’s see…

You probably have heard of the term “fast fashion”, but do you actually know what it is? Cheap, fashionable, affordable clothes are tempting us all around the world. There used to be four seasons but clothing companies began to create more seasons to produce more profit. Do you find yourself buying bargains for the sake of it? If so, then not only are you a victim of fast fashion, but you are also the problem and solution to it. 


We throw out as much clothes as we buy and women have four times more clothes in their wardrobes now than they did in the 80s. How can we develop a new mindset against it?

Think of your shopping trip as a financial excursion. Investing in cheap clothes that will only last you a short period will lead you into a false economy. In the words of Vivienne Westwood, “buy less, choose well”. 

/ Quick Facts about Fast Fashion /

A lot of fast fashion clothing comes from underdeveloped nations with barely any workers’ rights. They often work in cramped conditions and have a daily salary as little as $10. The fact that your beaded top required more effort is not compensated or reflected in their pay.

Oil is the world’s largest polluting industry. Fashion is second. Just let that sink in…


Fast fashion is not sustainable. When dumped, clothes decompose in landfills releasing harmful substances: lead, formaldehyde and carcinogens.

Shanghai's Eco-Friendly Designers

/ Finch /

Created by a pair who were disheartened by the devastating effects of fast fashion on the environment, Heather Kaye and Itee Soni found their mission. They created Finch to make organic and sustainable clothes while keeping their brand as green as possible

Address: Finch, 2/F, Studio 201, Lane 210 Taikang Lu, near Sinan Lu

+86 21 6466 9524, 10a.m.–7p.m.; Home delivery through

/ Wobabybasics /

When Sherry Poon’s second daughter was born, she wanted clothes that were natural and organic for her. Failing to this, she created her own brand. Wobabybasics specialises in ethical and organic clothes for babies.

Wobabybasics Studio Showroom,

1/F, No.3, Lane 588 Julu Lu, near North Xiangyang Lu

+86 21 6247 0577, Tuesdays and Thursdays, 

10 a.m. - 4 p.m.,

/ Icicle /


Founded 14 years ago by a fashion teacher in Shanghai, Icicle is a brand that has eco-friendly workwear made from breathable fabric.

Icicle (Nanjing Xi Lu chain), 3/F, City Plaza, 1618 Nanjing Xi Lu, near Huashan Lu

+86 21 6288 5892, 10a.m.-10p.m.,

Did you know by washing off your makeup is negatively impacting the environment? We’re not saying don’t wash off your makeup, but pick more natural solutions. Many well-known cosmetics have tonnes of chemicals in them such as parabens, titanium dioxide and triclosan. All of these have contributed to the depleted numbers of phytoplankton or have severely damaged marine life. 

Microbeads are in many of our shower gels and exfoliants. They are plastic beads made of polyethylene which are extremely harmful to the oceans and marine life. In some cosmetics, more there is more plastic used for the microbeads than the actual packaging of the product. Essentially, you are throwing plastic into the sea. To avoid this try using some of these Shanghai based brands below which offer natural and environmentally friendly solutions:

Lalu Skincare /

Made from all natural ingredients, this brand’s products are good enough to eat! Adja Lalu recommends the face cream especially for this summer as it has protection from the sun.

WeChat: LaluNaturalSkincare

Lily Lolo /

Michelle Yeh, founder, and CEO of Green and Gorgeous, China’s first organic beauty store chain, is a health & beauty industry expert and a green lifestyle advocate and recommends Lily Lolo’s Eyebrow Duo. It’s completely natural and gives a more fuller 3D appearance to your brows. She also recommends Lily Lolo’s mineral foundation. The UK brand gives great coverage without blocking your pores and Blondie is the best-selling shade worldwide.

Edible Beauty /

Founded by Australian nutritionist and neuropath, Anna Mitsios makes cosmetics that are good enough to eat! Free from all of the above chemicals and much more, Edible Beauty’s products are totally natural. Their best-selling product is their No.1 Belle Frais Cleansing Milk. It is so gentle on sensitive skin but effectively removes makeup and excess sebum without drying the skin. What’s great is that the cleanser is suitable for dry and oily skin!

And... That's it!


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