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The rise of Technology  and Spa Innovation in China

The rise of Technology and Spa Innovation in China

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There are changes in how the Chinese consumer buy and the reasoning come from seeking a different lifestyle where a balanced life, health, family and experiences take priority. The allocation from mass consumerism to premium is a distinctive reflection on their spending. Furthermore, there is a need to understand the digital landscape and wired consumers in China more than ever. With the economy booming and a large amount of resource availability, consumers are in need for an experience that both disconnects from the device but also provides a seamless and accessible experience where technology aids to improve and takes the further step to simplify the modern fast-paced lifestyle.  Innovative marketing strategies is also a factor that is affecting the Global Spa Services Market. This is a beneficial aspect for the Chinese market as with a fast-paced technological advance it is expected innovative changes in the manner services are delivered. However, one of the consumer trends for the future in China is that the population “will embrace machine learning and artificial intelligence - as long as it makes their life easier.” (Mintel, 2017). This statement reflects on the need for innovative ideas for the Spa Industry, as user-friendly programming for Spa visits and services options will inevitably simplify they way Chinese consumers indulge. Through exploring the designated emerging market and it’s benefits for investment, it is clear China offers an array of possibilities in the sector of health, spa and wellness.

Furthermore, there is a need to understand the digital landscape and wired consumers in China more than ever. With the economy booming and a large amount of resource availability, consumers are in need for an experience that both disconnects from the device but also provides a seamless and accessible experience where technology aids to improve and takes the further step to simplify the modern fast-paced lifestyle.   Trend forecasters have projected that spending in the Spa Industry area will provide the relaxation and relief needed to combat everyday frustrations.

When travel meets technology

When travel meets technology

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